Being part of the CLARINET project, ECCAR is happy to announce that the “Positive Storytelling Kit on Migration for Local Authorities” is now online!
This Kit is the final process of the CLARINET Award after the ceremony in Barcelona, which took place during the ECCAR General Assembly in November 2019.
CLARINET Award has been an extraordinary hive of ideas, bringing together 53 eligible communication campaigns led by cities and public authorities, which offer a positive storytelling of migration. This Positive Storytelling Kit on Migration for Local Authorities takes you on a tour of these various campaigns, many of them highly innovative and inspiring. Its aim is to bring together the best practices, practical tips and concrete examples for cities to refer to when looking to launch their own campaigns.
As hate speech against migrants is becoming increasingly prevalent in the public sphere, it is fundamentally important to provide efficient tools to the actors who stand on the frontline of the debate on migration. That way, they can be empowered to reach out to European citizens, cities, and in particular those located in border areas where the presence of newcomers has a particular impact on the local demography. This toolkit is aimed at those who wish to tell a different story of migration by going beyond the notions of invasion and threat, to focus instead on sentiments of empathy, inclusion, non-discrimination, and curiosity.
In the toolkit you will find references to other projects and tools, practical tips and the links to the campaigns submitted to the CLARINET Award which provide successful examples and can inspire you when creating your own campaign.
On the CLARINET website you will also get the chance to browse through the multimedia products created by the campaigns, from songs to animated videos, short films to documentaries.
When talking about the highly politicised topic of migration, cities and other local authorities, with their mandate to deal with issues affecting the communities that they represent, have greater weight when addressing citizens and are better placed to convey a message to the public than civil society associations.
However, many local authorities, especially small ones, lack the resources in terms of human resources, time, money and specific competences to take on a challenging process like a complex communication campaign. We have found that in many cases collaboration between local authorities and civil society organisations (associations, NGOs, social cooperatives, etc.) can be a winning strategy in developing and implementing innovative public communication campaigns that are capable of reaching out to citizens.
To learn more, visit the website: https://www.clarinetproject.eu/en/toolkit/#